In this article, we’re going to explore the new version of Google Search Console(Webmaster Tool).
We’re going to look at the new interface, the most significant changes you should be aware of and how you can use the ‘Performance‘ report to optimize the content on your website. The new version is rolling out globally, and Google says it’s been designed to “simplify the process of optimizing a website’s presence on Google Search Engine”.
Here’s a snapshot of the changes you’ll see in the Updated Google Webmaster tools. It’s a complete redesign to make it easier to optimize your website.
There are now 16 months of data available which means you can perform year on year comparisons. If there is a problem indexing page on your website, you’ll be given details about the issue and the URLs affected. There are new options for validating and checking fixes you’ve applied to your website. You can now share reports with other people in your organization.
Now let’s head to New Google Search Console. The first thing you’ll notice is how clean and streamlined the interface is. It’s much easier to get the information you need.
On the ‘Status‘ page you’ll see an overview of your website’s performance for the last 3 months. Let’s open the ‘Performance’ report. You will see a summary of the key metrics at the top of the report.
You can see total clicks, impressions, average click-through rate (CTR) and average position. You can click on each of these metrics to include them in the reporting table. At the top of the report, you can modify the data that are included. By default, you’ll be viewing data for web search results over the last three month, but you can click on these to change them.
For example, you can click on ‘Search Type,’ to the view data for image and video search results. You can change the date range of the report to use other pre-defined ranges, like the ‘last 12 months’ or even all the available data.
You can also use the ‘compare’ option to compare two date ranges to each other in the report. This is a great way to see if metrics and performance are improving. You can also focus the report further by clicking ‘New.’ For example, you can choose to focus on a particular country or device.
The table includes search queries by default, but you can also select the ‘Pages,’ ‘Countries’ and ‘Devices’ tabs to update the report.
Now let’s head back to the ‘Status’ page.
Below ‘Performance’ is ‘Index Coverage,’ this shows you how many pages are being indexed, along with any errors and ‘Enhancements’ highlights ways to improve your website’s appearance in search results, for example errors and warnings about AMP pages.
Now that we’re familiar with the new interface, let’s look at how we can use them ‘Performance’ report in Google Search Console. We’re going to look at how we can use them report optimizing our content. Here’s what we need to do.
When you’ve chosen your website in Search Console, we will need to start the ‘Performance.’ report.
At the Peak of the report Make specific Clicks, Impressions, CTR and Position are chosen. This provides you all the accessible data within this document.
You may now see the search queries having the most clicks on the peak of the report. Spend some time identifying search queries which are connected to your company which has a lower than anticipated CTR. I would recommend beginning with ones which have a CTR that’s less than 6 percent.
This will provide you a listing of search queries which you could subsequently utilize to optimize your own content. Additionally, keep a look out for search queries which have a powerful CTR, but are not showing a normal position in the top 10 natural outcomes. There could be opportunities to optimize the search queries also.
Click the Search Query You Want to optimize. This will demonstrate the page (or pages) to examine. Take note of those pages that you would like to optimize.
Now it is time to repeat this procedure to the landing pages. To do so select the ‘Pages’ tab over the table. Start looking for pages which have a lesser CTR (I would recommend 4%). If you observe a page which has a large CTR, however a reduced average position, these are well worth considering of also. You may finally have a listing of pages which it is possible to optimize to boost their CTR.
Next, you’ll want to reassess the page descriptions and titles. The purpose here would be to create them Relevant as possible into the search queries people are using Google. The more Applicable they are, the higher the CTR and the more likely your website will probably be greater from the subjective rankings. You might opt to edit your page names and descriptions to make them persuasive and relevant to your viewers. You may also wish to make adjustments to the content onto the page too. I Suggest recording the changes that you make so which it is possible to check back to find out exactly what you’ve shifted, and In the event, the modifications are reaching outcomes.
So that’s how you can use the New Google Search Console to identify pages to optimize on your website. The new interface is streamlined and easy to use, and with the ability to view 16 months of data, Google Search Console has become even more useful for improving content.