OK, one answer to this could be: because everybody has one.

That is not a satisfactory answer.

Or, I could ask: Why would you want to know this?

This is none of your business!

That wouldn´t be very friendly, it might even alienate a potential customer.

Now, here we have a keyword: customer.

We wouldn´t want to alienate one, now, would we?

Because the customer is the target, the future client, I want to direct his attention to MY blog. And why would I want to do this?

Because if this potential customer is NOT visiting MY blog and looking at the contents, he will never know about the service I am offering and which could be beneficial for him.

So here is the real reason for me wanting to have a blog.

The answer to question No.1: I want to contact a customer.

2nd question: What is this service I am offering?

Well, it could be anything from an item which I am selling, a service I am providing, an assistance I could provide etc.

In any case I have to present what I am offering in a way to make the customer want it badly enough, so he is prepared to part with some money, to get it.

3rd question: How do I get the attention of the customer?

I have to be in his line of vision with my offer. This means I have to position my offer in a place, where he is certain to get a glimpse of it. And now my offer must be in a form that catches his attention and make him curious.

So the answer to question No. 3 is: Make the customer curious.

Once this is achieved, the difficult part of the exercise is over.

I still have to do several things to keep the customer interested, and in the end convince him, that without my item, gadget, service, assistance etc. He would be unhappy. And we would´nt want that, now, would we?

4th Question: What are these "several things" I have to do to make MY customer happy?

Answer:

I have to present my product in a nice way that first enhances the curiosity, which is already present, further.

I have to give information about the beneficial results to be expected, after purchase.

I have to give detailed information about the steps to be taken, if the customer finally decides to want my product really desperately.

I have to make it real easy for him to close the deal.

And I have to give him a reason to want to brag about his clever dealing to his friends, possibly creating more traffic on my blog and more purchases later on.

This now is a problem, because I have not the faintest idea how to do all this.

Now, in order to learn to do this in the best possible way, I have decided to work on this INTERN PROGRAM, which has been compiled by DAVID and which you can find out about by going to:

Written by George

Source: www.articlesbase.com